Tractionboard Destination

This destination is currently in beta. If you are interested in joining, let us know!

Segment makes it easy to send your data to Tractionboard (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to Tractionboard in the format they understand.

Getting Started

Once the Segment library is integrated in your app, toggle Tractionboard on in your Segment destinations, and add your Segment Token ID which you can find in the Tractionboard Dashboard, under the Settings > Integrations.

The Segment Tractionboard destination is 100% handled through our side, you just need to take some names in consideration when sending track events.

Tractionboard supports the page, identify, track, group, alias and screen methods.


The Page method is equivalent to our visit event, which track your user iterations inside your website and app.


When you identify a user, we’ll pass that user’s information to Tractionboard with userId as Tractionboard’s External User ID, as if it were our login event. Segment’s special traits will be recognized as Tractionboard’s attributes, and you can use as many as you want.


When you track an event, we will send that event to Tractionboard as a custom event. There are certain events that trigger special actions in Tractionboard:

  • Payment Made: This is an standard event in Segment (Payment Made), and it’s translated to the Tractionboard payment event, that is used to get the earnings of certain user.
  • Refund Received: This is an standard event in Segment (Refund Received), and it’s translated to the Tractionboard refund event, that is used to subtract this amount to the revenue.
  • cancel: This event with the userId will update the user status to canceled, and it will count in the churn rate metric.
  • signup: We expect the signup event with the userId. Signup events are used to compose the UAC metric.


The information provided by this method will be saved as a user’s attribute.


With this method we will change the id to a certain user saving the old one as a attribute of the new one.


It’s the same that the page method. Currently we don’t support mobile apps, but we can get events from them.

Supported Sources and Connection Modes

📱 Device-based
☁️ Cloud-based

To learn more about about Connection Modes and what dictates which we support, see here.


Segment lets you change these destination settings via your Segment dashboard without having to touch any code.

Token ID

You can find the Token ID in the Tractionboard Dashboard under the Settings > Integrations.

If you have any questions or see anywhere we can improve our documentation, please let us know or kick off a conversation in the Segment Community!