Unwaffle Destination

Unwaffle helps SaaS businesses improve their Free Trial conversion rates. By tracking every action that your trialers take, Unwaffle can discover patterns that lead to successful conversions and provide actionable recommendations to boost trial funnel performance.

This destination is maintained by Unwaffle. For any issues with the destination, please reach out to their team.

NOTE: The Unwaffle Destination is currently in beta, that they are still actively developing the product. This doc was last updated on February 27, 2019. If you are interested in joining their beta program or have any feedback to help improve the Unwaffle Destination and its documentation, please let their team know!

Getting Started

The first step is to make sure Unwaffle supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

WebMobileServer
📱 Device-mode
☁️ Cloud-mode
  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “Unwaffle” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. In the Segment Settings UI “API Key” field, paste the “Public Key” for your Unwaffle Project, which you can find from your Unwaffle KeyPair list.
  4. Familiarize yourself with the Basic Concepts section of the Unwaffle API Documentation, including the list of Stock Labels that must be implemented for the service to function.

Identify

If you haven’t had a chance to review our spec, please take a look to understand what the Identify method does. An example call would look like:

analytics.identify('12345', {
  email: 'john.doe@segment.com',
  name: 'John Doe'
});

Identify calls will be sent to Unwaffle as an AddParticipant event and must include a userId. Unwaffle does not support anonymous activity and such activity will be dropped from sending.

Track

If you haven’t had a chance to review our spec, please take a look to understand what the Track method does. An example call would look like:

analytics.track('TrialStart')

Track calls will be sent to Unwaffle as an AddAction event.

IMPORTANT: Unwaffle does not support anonymous activity. Ensure that you have identified the user before calling Track.


Personas

You can send computed traits and audiences generated through Segment Personas to this destination as a user property. To learn more about Personas, reach out for a demo.

For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property order_completed_last_30days: true, and when this user no longer satisfies we will set that value to false.

When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.

Settings

Segment lets you change these destination settings via your Segment dashboard without having to touch any code.

API Key

You can find your API key on your API Credentials page

Adding Unwaffle to the integrations object

To add Unwaffle to the integrations JSON object (for example, to filter data from a specific source), use one of the 1 valid names for this integration:
  • Unwaffle


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