Wigzo Destination

Segment makes it easy to send your data to Wigzo (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to Wigzo in the format they understand. Learn more about how to use Wigzo with Segment.

This destination is maintained by Wigzo.

Getting Started

When you toggle on Wigzo in Segment, Wigzo will start collecting the following data:

  • identify
  • track
  • page


When you call .identify(), user’s data will be sent to Wigzo’s server along with unique userId. We will save email address and phone also if it is provided by you under traits as email and phone respectively.


When you call .track(), user’s data will be sent to Wigzo along with the unique userId. Product indexing related calls (mainly Product Viewed and Product Clicked) must pass couple of more Wigzo specific properties aside from what is listed in our Ecommerce Spec as shown in the following example:

var productData = {
  product_id: '40',
  category: 'Mobile Phones',
  name: 'iPhone',
  brand: 'Apply',
  price: 18.99,
  currency: 'usd'

var options = {
  Wigzo: { // make sure this is capitalized
    imageUrl : 'https://my-site.com/image/cache/iphone_1-228x228.jpg',
    description: 'iPhone is a revolutionary new mobile phone',
    language: 'en'
analytics.track('Product Viewed', productData, options);

IMPORTANT: Please make sure to follow the Segment ecommerce spec and include the product_id for product related events


When you call .page() in the browser, we will pass all the properties of the page such as url, title, path and etc. If you pass a name in your .page() call, we will send that as title to Wigzo.

Need more information?

Head over to our knowledge base https://app.wigzo.com/kb/article/


Segment lets you change these destination settings via your Segment dashboard without having to touch any code.

Organization Token

Your Wigzo org token. A unique org token is assigned to every user. You can find this value inside the auto generated snippet under Settings > Integration.

If you have any questions, or see anywhere we can improve our documentation, please let us know!