Xtremepush Destination

Xtremepush is a complete digital engagement platform. Empowering global brands to create personalised, real-time experiences for their customers across mobile, web, email, SMS and social. Xtremepush’s clients are increasing revenue through data-driven, contextually-relevant interactions. The software is flexible, reliable and quick to deploy, backed up by a team of expert strategists and technical support.

This destination is maintained by Xtremepush. For any issues with the destination, please reach out to their team.

NOTE: The Xtremepush Destination is currently in beta, which means that they are still actively developing the destination. This doc was last updated on April 05, 2019. If you are interested in joining their beta program or have any feedback to help improve the Xtremepush Destination and its documentation, please let their team know!

Getting Started

The first step is to make sure Xtremepush supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

📱 Device-based
☁️ Cloud-based
  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “Xtremepush” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Drop in the “API Key” into your Segment Settings UI which you can find from your Xtremepush Project under Settings > Integrations as described in the user guide.


If you haven’t had a chance to review our spec, please take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: 'john.doe@segment.com',
  phone: '1234567890',
  firstName: 'John'

When you identify a user, we’ll pass that user’s information to Xtremepush and will try to update or create a new user based on whether a Profile exists with that user_id.

Some special traits will also be used as additional user identifiers:

Segment TraitXtremepush User Identifier

For any additional traits you want to save you should create User Profile Attributes in your Xtremepush Project.

If a trait does not match a custom Xtremepush User Profile Attribute and is not recognized as a User Identifier it will be ignored.


If you haven’t had a chance to review our spec, please take a look to understand what the Track method does. An example call would look like:

analytics.track('Product Purchased', {
  productName: 'Some Product'

Track calls will be sent to Xtremepush as a event hits, so you can use it to trigger a campaign for a user.

Event properties can be used as merge tags in the message content. You can also define additional rules on where to trigger the campaign based on event properties value.

Enabling Push and In-App Notifications

To enable Xtremepush push and in-app notifications you will also need to to install the relevant Xtremepush SDKs.

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