Yellowhammer Destination

Segment makes it easy to send your data to Yellowhammer (and lots of other destinations). Once you've tracked your data through our open source libraries we'll translate and route your data to Yellowhammer in the format they understand. Learn more about how to use Yellowhammer with Segment.

Supported Sources and Connection Modes

📱 Device-based
☁️ Cloud-based

To learn more about about Connection Modes and what dictates which we support, see here.


Segment lets you change these destination settings via your Segment dashboard without having to touch any code.


Yellowhammer will send both an omnitarget pixel as well as an adnexus pixel on specified conversion events. Email if you need help!

Exclusion Pixel ID

Exclusion pixel called by for every customer, on every page.

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