Zapier Destination

This destination is currently in beta. If you are interested in joining, let us know!

Zapier empowers businesses to create processes and systems that let computers do what they do best - automating information transfer, allowing humans to be more productive.

Getting Started

The first step is to make sure Zapier supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

📱 Device-based
☁️ Cloud-based
  1. Navigate to your Zapier dashboard and select “Make A Zap” - you’ll need at least one Zap so you can tell Segment where to route data later on.
  2. Search “Webhooks”, then select “Catch Raw Hook” (Segment POSTs raw data to Zapier via our destination).

  3. Complete the remaining Webhook setup steps, and Zapier will present you with a custom Webhook URL.

  4. Repeat step 3 to create as many Webhook URLs as you like.
  5. Remember that each Zapier “trigger” should be connected to an “Action” - i.e. posting the Webhook data to another downstream tool, such as Slack.

  6. From your Segment UI’s Destinations page click on “Add Destination”.

  7. Search for “Zapier” within the Destinations Catalog and confirm the Source you’d like to connect to.
  8. Add your custom Webhook URLs to your destination settings as desired.
  9. Starting sending data!

Page / Screen

Segment doesn’t perform any transformations or mappings on data you send to Zapier - we send raw payloads. When you specify a “Zap” URL, Segment will send all your page/screen events to that Zapier URL. If you also specify any “Page/Screen Zaps” under “Optional Settings” in your Segment settings UI, Segment will send these named page/screen events to the specific Webhook URL instead of to the “Zap” URL.


When you specify a “Zap” URL, Segment will send all your track events to that Zapier URL. Leave this setting blank if you do not wish to send all track events to Zapier. As with page/screen events, Segment does not perform any transformations or mappings. If you also specify any “Event Zaps”, Segment will send these events to the specific Webhook URL instead of to the “Zap” URL.

If you have any questions, or see anywhere we can improve our documentation, please let us know!