Zapier Destination

Zapier empowers businesses to create processes and systems that let computers do what they do best - automating information transfer, allowing humans to be more productive.

Getting Started

The first step is to make sure Zapier supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

📱 Device-based
☁️ Cloud-based
  1. Navigate to your Zapier dashboard and select “Make A Zap” - you’ll need at least one Zap so you can tell Segment where to route data later on.
  2. Search “Webhooks”, then select “Catch Raw Hook” (Segment POSTs raw data to Zapier via our destination).

  3. Complete the remaining Webhook setup steps, and Zapier will present you with a custom Webhook URL.

  4. Repeat step 3 to create as many Webhook URLs as you like.
  5. Remember that each Zapier “trigger” should be connected to an “Action” - i.e. posting the Webhook data to another downstream tool, such as Slack.

  6. From your Segment UI’s Destinations page click on “Add Destination”.

  7. Search for “Zapier” within the Destinations Catalog and confirm the Source you’d like to connect to.
  8. Add your custom Webhook URLs to your destination settings as desired.
  9. Starting sending data!

Page / Screen

Segment doesn’t perform any transformations or mappings on data you send to Zapier - we send raw payloads. When you specify a “Zap” URL, Segment will send all your page/screen events to that Zapier URL. If you also specify any “Page/Screen Zaps” under “Optional Settings” in your Segment settings UI, Segment will send these named page/screen events to the specific Webhook URL instead of to the “Zap” URL.


As with page/screen events, Segment does not perform any transformations or mappings. Under “Event Zaps”, simply specify which events you would like to send to which Zapier Webhook URL. There is no current setting that allows you to send all events to a single Zapier Webhook URL.

Supported Sources and Connection Modes

📱 Device-based
☁️ Cloud-based

To learn more about about Connection Modes and what dictates which we support, see here.


Segment lets you change these destination settings via your Segment dashboard without having to touch any code.


The default Zap URL events and page/screen should be sent to.

Page/Screen Zaps

Enter the Zaps you want page/screen events to go to. Enter an page/screen name on the left, and a Zap URL on the right.

Event Zaps

Enter the Zaps you want track events to go to. Enter an event name on the left, and a Zap URL on the right.

If you have any questions or see anywhere we can improve our documentation, please let us know or kick off a conversation in the Segment Community!