How do we setup event-triggered notifications or alerts?

Below you'll find a bunch of ways to setup notifications for yourself based on the data you're sending through Segment.

Google Analytics custom alerts

You can use Google Analytics Custom Alerts to send yourself emails whenever a specific traffic segment drops below (or above) a threshold you set.

Details on how to set that up can be found here

Analytics email summaries

In tools like Amplitude, KISSmetrics, Mixpanel you can setup email reports delivered to you on a daily basis. They are completely customizable, so you can keep an eye on as many events or other metrics you'd like.

Realtime Traffic Monitoring

Chartbeat and GoSquared both offer awesome real-time dashboards to see what's happening right now on your site. They both include the option to get notified when your traffic hits a certain threshold. For example, if your on-site visitors is less than 100 people, or more than 1,000.

Note: GoSquared also offers in-depth historical and user analysis. Chartbeat sticks to realtime anonymous traffic, but offers some sweet features for publishers.

Webhook-based Alerts

The last option we recommend is to use a monitoring tool like PagerDuty or Data Dog and point our webhooks destination at them. That way you can setup custom alerts in their system.

Event-Triggered Emails

The last option for alerting based off of Segment events is to use one of the email tools available on the Segment platform that offers event-triggered emails. Your options there are Customer.io, Vero, Autopilot, Outbound, Klaviyo, or Threads.


If you have any questions or see anywhere we can improve our documentation, please let us know or kick off a conversation in the Segment Community!