What are Funnel Audiences?

Funnel Audiences allow you to use strict, relative ordering for your audience conditions. Common use cases for these audiences are Cart Abandonment (users that triggered the Product Added event but did not trigger the Order Completed event after the Product Added event occurred) and onboarding steps (users that Added Credit Card but did not Subscribe afterward).

To get started with Funnel Audiences, go to:

Audiences > New > Select Funnel Condition ("and then did not"/"and then did")

The funnel condition will now be relative to the parent condition.

This audience includes all users that have Product Added in the last week, but not Order Completed within a day of doing so.
This audience includes all users that have Product Added in the last week, but not Order Completed within a day of doing so.

Important:Funnel Audiences compute based on the all instances of the parent event within the lookback period. This means that if you have a user that Product Added ⟶ Order Completed ⟶ Product Added, this user would be entered into the Abandoned Cart state despite having previously completed an order.


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