What are Funnel Audiences?

Funnel Audiences allow you to use strict, relative ordering for your audience conditions. Common use cases for these audiences Cart Abandonment (users that triggered the Product Added event but did not trigger the Order Completed event after the Product Added event occurred) and onboarding steps (users that Added Credit Card but did not Subscribe afterward).

To get started with Funnel Audiences, go Audiences > New and select the Funnel condition. The funnel condition will now be relative to the parent condition.

This audience includes all users that have Product Added in the last week, but not Order Completed within a day of doing so.
This audience includes all users that have Product Added in the last week, but not Order Completed within a day of doing so.


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