Which destinations support syncing the identity graph?

Most destinations on the Segment Platform are built up around a user model. They assume that a user will have a single userId. Further, most Destinations are not built to handle anonymous traffic.

By default, we do not sync the output of the Identity Graph to Destinations. However, Segment computed traits and audiences are based on the entire user profile, including anonymous and merged data. We sync the value of these computations (e.g. blog_posts_ready_30_days: 10) using all userIds on the profile.

For Destinations that support an alias call (e.g. Mixpanel), we have the option to emit an alias call on merge.


If you have any questions or see anywhere we can improve our documentation, please let us know or kick off a conversation in the Segment Community!