- What information we collect and why we collect it
- How we use this information
- The choices we offer, including how to access, update and remove information
We have kept this simple for your understanding, but if you’re not familiar with terms like “cookies”, “IP addresses” or “API”, then feel free to email us! Your privacy is really important to us, so whether you’re new to Segment or a long-time user, please take the time to get to know our practices.
Effective as of January 16, 2016
Segment’s Service and Client User Data
Customers of our Service (“Clients”) may use our Service to collect information from their users and about their use of the Client’s website, application or service, and third-party applications and services available in connection with such websites, services and applications (“Client User Data”). Client User Data may include, without limitation, information about the identity of Client users (such as name, postal address, e-mail address, IP address and phone number), as well as information about the pages that users visit and the features that they use, and the actions that they take while using the Client’s website, service or application. The Segment Service allows Clients the ability to pass Client User Data into Segment’s Service, and, at each Client’s direction, out from Segment into a variety of third-party applications and services, and from one application or service to another. Segment may also store this data at the instruction of our Client. Segment is not responsible for inspecting the Client User Data that it collects, and collects Client User Data automatically under the direction of its Clients when providing our Service.
Collection of Personally Identifying Information
In the course of your use of the Services, you may provide us with certain personally identifying information that can be used to provide you the Service, to identify and contact you, and to set up and administer your account (“Personally Identifying Information” or “PII”). PII may include, but is not limited to, your name, phone number, credit card or other billing information, email address, and postal addresses. You may at any time refuse to provide the PII that we request; however, this may limit our ability to provide the Services to you.
How We Use Personally Identifying Information
PII is used for the following purposes: (i) to provide, administer and improve our Services, (ii) to better understand your needs and interests, (iii) to fulfill requests you may make, (iv) to personalize your experience, (v) to provide Service announcements, (vi) to provide you with further information and offers from Segment or our affiliates, and (vii) protect, investigate and deter against fraudulent, harmful, unauthorized or illegal activity.
We appreciate that the language above is a pretty high level description – so below we explain in more detail where we collect information and how we use the information that we collect.
Segment does not respond to “Do Not Track” browser signals or other similar mechanisms. Third parties may collect personal information about your online activities over time and across sites when you visit the Sites or use the Service.
We may employ and/or our third party tracking utility company may employ software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our Site by informing us what content is effective. These gifs (or other tracking technology) may be included in or associated with e-mails or other communications that you receive from us (or our partners) in order to help us track your response and interests and to deliver you relevant content and services. We may tie information gathered by clear gifs or other tracking technology to PII.
Our servers may automatically record certain information about how a person uses our Site (we refer to this information as “Log Data”), including both account holders and non-account holders. Log Data may include information such as a user’s Internet Protocol (IP) address, device and browser type, operating system, the pages or features of our Site to which a user browsed and the time spent on those pages or features, the frequency with which the Site is used by a user, search terms, the links on our Site that a user clicked on or used, and other statistics. We use this information to administer the Service and we analyze (and may engage third parties to analyze) this information to improve and enhance the Service by expanding its features and functionality and tailoring it to our users’ needs and preferences.
Behavioral Targeting / Re-targeting
If you purchase subscriptions to our Service from our Site, we request that you provide your name, email address, billing address, credit card information, telephone number and other information necessary to open your account and complete the transaction. We do not collect or store your full credit card information (although we may store the last four digits for verification purposes). Our credit card processing service provider will collect and store full payment card information from you to pay for your Service.
Because the nature of our Service does not appeal to children under the age of 13, Segment does not knowingly acquire or receive PII from children under 13. If we later learn that any user of our Service is under the age of 13, we will take appropriate steps to remove that user’s information from our account database and will restrict that individual from future access to the Service.
We display personal testimonials of satisfied customers on our Site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, please contact us. If you provide us with comments or feedback we may collect your name and e-mail address, as well as any other content included in the e-mail to send you a reply and improve our Service.
Social Media Widgets
Mailing List Information
You may choose to submit your email address or other contact information via our Site. We may use this information to send you news about Segment-related services, products or promotions. We may use one or more service providers to administer these messages, but we do not share your email address with spammers or any other third parties without your permission. We will give you the ability to opt out of marketing-related e-mails by logging in and changing your account settings or by clicking on a link at the bottom of each such e-mail. In some of our communications, we use tracking means, such as a “click-through URL” linked to content on the Site. We track this data to help us measure the effectiveness of our customer communications.
Segment may collect and analyze non-PII information about the performance of its Service. From time to time, Segment may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its Service.
Disclosure to Third Parties
Compliance with Laws and Law Enforcement; Protection and Safety. Segment may disclose information about you to government or law enforcement officials or private parties as required by law, and disclose and use such information as we believe reasonably necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or to pose a risk of being, illegal, unethical, unauthorized or harmful.
Changing or Deleting Your Information
All Segment account holders may review, update, correct or delete the PII in their registration profile by logging into their account. Removing your information may limit our ability to provide the Service to you. If you completely delete all such information, your account will be deactivated and you will lose access to the Service. You may also contact us directly to accomplish the foregoing or if you have additional requests or questions. We’ll take reasonable steps to provide, modify or delete your information as soon as is practicable, but some information may remain in archived/backup copies for our records or as otherwise required by law. We may limit or reject your request in certain cases, including without limitation where the burden or expense of providing access would be disproportionate to the risks to your privacy in the case in question, where the rights of other persons would be violated, or as required by law. We will respond to all requests within 30 days (or less!).
Access to Data Controlled by our Clients
Segment has no direct relationship with the individuals whose personal data is contained within the Client User Data processed by our Service. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate personal data provided by our Clients should direct their query to Segment’s Client. If the Client requests Segment to remove or modify the data, we will respond to their request within 30 days (or less!). You may also contact us if you have additional questions or concerns.
The security of your PII is important to us. We follow generally accepted industry standards to protect the PII submitted to us, both during transmission and once we receive it (including encrypted storage, firewalls and password protection). Each of our employees is aware of our security policies, and your information is only available to those employees who need it to perform their jobs. No method of transmission over the Internet using industry standard technology is 100% secure. Therefore, we cannot guarantee the absolute security of your information.
Your information may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information to Segment, please be advised that we transfer PII to the United States and process it there.
Links to Other Sites and Services
The Service may contain links to other websites and services. The fact that we link to a website or service is not an endorsement, authorization or representation that we are affiliated with that third party. We do not exercise control over third party websites or services, and are not responsible for their actions. Other websites and services follow different rules regarding the use or disclosure of the PII you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit and services you use.
Voluntary Public Disclosure of Personal Information
We may make available on our Site, or link to, certain opportunities for our members and other users to share information online (e.g., on message boards, in chat areas, in file uploads, through events, etc.). Please be aware that whenever you voluntarily disclose personal information online, that information becomes public and can be collected and used by others. We have no control over, and take no responsibility for, the use, storage or dissemination of such publicly-disclosed personal information. By posting personal information online in public forums, you may receive unsolicited messages from other parties.
Or if you are feeling old fashioned, use snail mail:
100 California Street, Suite 700
San Francisco, CA 94111 USA
Attention: Privacy Officer