One of the core components of the Segment Spec is the
track call. It describes any arbitrary event that the user has triggered. For some industry verticals and applications, we’ve standardized event names. For Ecommerce tracking, for example, there are specific event names and properties that we recognize semantically. This semantic meaning allows us to specially recognize and transform key events before sending them off to each different tool.
There are a few places where we’ve standardized event names and properties already:
In the future we plan to standardize event names from other data sources as well.