Manage the Google Universal Analytics End-of-Life Transition
Google’s Universal Analytics platform will stop functioning on July 1, 2023. Managing that transition - whether you’re planning to move to Google Analytics 4, or a whole new analytics platform - is easy with Segment. In this interactive session, experts from McGaw and Segment will talk through the upcoming changes, and discuss how moving from GUA’s page-view data model, to event-based data collection makes your analytics more powerful.
How to Achieve Personalization and Customer Retention with Snowflake
In this webinar, Partner Solutions Engineers from Twilio Segment and Snowflake, will discuss how Segment and Snowflake can work together to achieve better personalization and customer retention goals. We’ll walk through the new rETL and profile sync features in detail to understand how to leverage Snowflake’s data cloud with Twilio Segment.
Preparing for a Cookieless Future with First-Party Data
In this panel we sit down with leaders from Wise, ChartMogul, Tulipshare, and The Copy Club to hear how they’re leveraging first party data to prepare for a cookieless future.
Real-Time Data, Real Cost-Savings: How Adevinta Put Real-Time Customer Data at the Heart of Customer Acquisition
During this webinar with Adevinta, we’ll explore customer-centricity and explore how real-time customer data reduces campaign costs, all while remaining focused on your customers.
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