Segment Events

Google’s Universal Analytics platform will stop functioning on July 1, 2023. Managing that transition - whether you’re planning to move to Google Analytics 4, or a whole new analytics platform - is easy with Segment. In this interactive session, experts from McGaw and Segment will talk through the upcoming changes, and discuss how moving from GUA’s page-view data model, to event-based data collection makes your analytics more powerful.

In this webinar, Partner Solutions Engineers from Twilio Segment and Snowflake, will discuss how Segment and Snowflake can work together to achieve better personalization and customer retention goals. We’ll walk through the new rETL and profile sync features in detail to understand how to leverage Snowflake’s data cloud with Twilio Segment.

In this panel we sit down with leaders from Wise, ChartMogul, Tulipshare, and The Copy Club to hear how they’re leveraging first party data to prepare for a cookieless future.

During this webinar with Adevinta, we’ll explore customer-centricity and explore how real-time customer data reduces campaign costs, all while remaining focused on your customers.