To keep up with a growing customer base, InVision used Segment to unify their data across the diverse toolsets each team uses, giving the analytics team more time to run powerful new models and analyses.
Their Segment-hosted data warehouse on Amazon Redshift enables advanced analysis. Their data also flows to a variety of tools used by product and marketing teams.
With a massive customer base highly sensitive to marketing and UX, InVision’s small analytics team needed to integrate event data into the diverse toolsets of a number of fast-moving teams, all while making time for their own robust analysis projects.
“On any given week we have hundreds of thousands of active users and log millions of events inside our application. Because Segment Warehouses uses Redshift, which is massively scalable, we are able to track all types of events across the entire customer lifecycle. That history is amazingly useful for analysis. ”
InVision’s Segment-hosted data warehouse on Amazon Redshift stores millions of daily events, and because Segment seamlessly flows that same data to all the teams other destinations, the analytics team has more time for advanced analysis.
“The unified tracking ID makes it simple to track a user over time across our blog, website, and throughout InVision. Leveraging this data, I can do predictive modeling so we can be proactive with customers who may not be getting the full value of the product. ”
|Location:||New York, NY|
“If we did all the data engineering and integrations in-house we'd be spending a lot of time building and maintaining instead of analyzing.”