New Relic uses Segment as the core of its growth marketing technologies

Segment is the bedrock piece of technology that lets its growth marketers track their entire customer journey.

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The Challenge

New Relic needed a customer data platform, but building their own would have taken way too much time and maintaining it would have accrued technical debt.

The Solution

Segment provided not only the data pipeline so critical to powering their marketing tools. It also allowed them to turn destinations on and off easily. Now they don’t have to focus on the pipeline itself, and can instead go attention to what that data lets them understand about their customers.

The Result

  • Analytics tools make growth marketers smarter, faster, and stronger. Segment is the core of those technologies.
  • Marketers don’t have to focus on the pipeline itself, and can instead spend their time going deep into their data to better understand their customers.
  • Engineers can concentrate on building and maintaining customer-facing features, not internal tools.

Industry: Software Analytics
Location: San Francisco, CA
Employees: 1000

Segment is the bedrock of the marketing technologies that allow us to be better, faster, stronger, and do more than we’d normally be able to do.

Niels Fogt

Director of Lifecycle Marketing

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