New Relic needed a customer data platform, but building their own would have taken way too much time and maintaining it would have accrued technical debt.
Segment provided not only the data pipeline so critical to powering their marketing tools. It also allowed them to turn destinations on and off easily. Now they don’t have to focus on the pipeline itself, and can instead go attention to what that data lets them understand about their customers.
|Location:||San Francisco, CA|
“Segment is the bedrock of the marketing technologies that allow us to be better, faster, stronger, and do more than we’d normally be able to do.”
Director of Lifecycle Marketing