Product Hunt uses Segment to make data-driven redesign decisions.

Segment, the customer data platform, made it easy for Product Hunt to access data, answer questions, and make faster changes than ever before by using omnichannel data collected from its iOS and Android apps, website and servers.

Request a Demo

Easy setup and instant access to best in-class tools; a Segment-hosted Redshift instance empowers cross-functional teams to answer their own questions about community growth and feature performance.

The Challenge

By creating a primary source of truth, Segment has empowered Product Hunt’s teams to make autonomous, data-driven decisions to drive product discovery.

The team at Product Hunt knew they could move faster and make better decisions. Their engineering team needed to find efficiencies in reporting processes and make reliable data more accessible to other teams.

  • Fragmented data collection made it difficult to generate actionable insights about community growth.
  • Many teams were struggling to gain access to reliable data.
  • Engineering were spending too much time running reports rather than developing the product.

When I started at Product Hunt I would have a number of data related questions, I would have to bother the engineers to pull data out of our database as it was only accessible to them. I was able to learn SQL and now, thanks to Segment Warehouses, I run most of my own reports. It has been the most gratifying thing to be able to answer some of those questions myself.

The Problem

Fragmented data collection made it difficult to generate actionable insights about community growth, and the engineering team was spending too much time running reports rather than developing the product. Product Hunt knew they could be moving faster on more reliable data.

The Solution

With easy setup and instant access to best-in-class tools, Segment empowers cross-functional teams to answer their own questions about community growth and feature performance. Access to clean, trustworthy data enables Product Hunt to make faster decisions about features.

With Segment, Product Hunt can measure the effect of UI changes on their most important metric: Product Discovery. Access to clean, trustworthy data enables Product Hunt to make faster decisions about features. Their recent redesign was released to groups of beta users so the product team could monitor performance and make adjustments.

  • Increased access to information has resulted in greater autonomy across the entire company.
  • Teams are empowered to query data directly in SQL and answer their own adhoc questions.
  • Discovered their “aha moment” which exponentially increases the likelihood a user will become a loyal community member.

Product Discovery is our most important KPI. Before Segment, that data was was difficult to bring into one metric on a daily, weekly, and monthly basis. Now it’s an automated report.

Industry: Social network (tech)
Location: New York, NY
Employees: 23

Using Segment enables us to spend more time improving Product Hunt and less on managing our metrics.

Mike Coutermarsh

Software Engineer

Getting started is easy.

Be up and running in minutes.

Request a demo Get a free account