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Account-based multi-touch attribution

Dreamdata IO

  • The Dreamdata.io core product is a multi-touch, account-based attribution tool.

  • Enables full transparency of your marketing and sales funnel based on the revenue value of closed deals or value per pipeline stage.

  • Built to handle the long and complex sales cycle of B2B companies. Attributes revenue to all or select touches in the journey and gives transparency into the Time to Revenue per channel.

  • Enables deep understanding of ROI of paid efforts like Google Ads, Facebook Ads, Linkedin Ads and other paid channels.

  • Provides clear attribution of value to all of your B2B content marketing initiatives.

Try Segment

Segment makes it easy to set up Dreamdata IO

How Dreamdata.io works

Dreamdata.io works by collecting tracking data from your web properties, apps, and product. 

This data is joined with your CRM data, marketing data and revenue data to create a comprehensive buyer journey graph that is the basis for B2B revenue attribution.

To gain access to this data we move existing stores of tracking, marketing, customer success and CRM data to our application. If there’s a digital touch of any activity, you can do attribution to it.

Precise multi-touch attribution to channels, campaigns, and content
Precise multi-touch attribution to channels, campaigns, and content
Overview of paid channels ROI performance
Overview of paid channels ROI performance
Deep-dive into your organic channel's performance
Deep-dive into your organic channel's performance

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Get more out of Dreamdata.io with Segment

The Segment integration provides a great way to collect tracking data from all your digital properties such as your website, product, and apps.

When you use Segment with Dreamdata.io we stream tracking data directly to our application bypassing the need for a complex integration project.

To successfully leverage Segment with Dreamdata.io you should take care to implement at least page tracking, tracking of all events where users provide contact information, and client-side identify everywhere possible.

Additionally Dreamdata.io out-of-the-box is able to connect to all the data sources you have connected to through your Segment Sources. With just a few clicks you will enable unprecedented transparency into your B2B customer journeys.

Try Segment

Segment makes it easy to set up Dreamdata IO

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.