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Account-based multi-touch attribution

Dreamdata IO

  • The Dreamdata IO core product is a multi-touch, account-based attribution tool.

  • Enables full transparency of your marketing and sales funnel based on the revenue value of closed deals

  • Handles the long and complex sales cycle of B2B companies and attributes revenue to all or select touches in the journey

  • Enables deep understanding of ROI of paid efforts like Google Ads, Facebook Ads, and other paid channels.

  • Provides clear attribution of value to all of your content marketing initiatives.

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Segment makes it easy to set up Dreamdata IO

How Dreamdata IO works

Dreamdata IO works by collecting tracking data from your web properties, apps, and product. This data is joined with your CRM data, and revenue data to create a comprehensive buyer journey graph that is the basis of revenue attribution.

To gain access to data we move existing stores of tracking and CRM data to our application. Without Segment, you have to use tracking data from other sources, but ingesting that can be quite costly. It typically requires a POC to test your data and a custom integration to move and transform it.

Precise multi-touch attribution to channels, campaigns, and content
Precise multi-touch attribution to channels, campaigns, and content
Overview of paid channels ROI performance
Overview of paid channels ROI performance
Deep-dive into your organic channel's performance
Deep-dive into your organic channel's performance

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Get more out of Dreamdata IO with Segment

The Segment integration provides a great way to collect tracking data from all your digital properties such as your website, product, and apps. When you use Segment with Dreamdata IO we stream tracking data directly to our application bypassing the need for a complex integration project.

To successfully leverage Segment with Dreamdata IO you should take care to implement at least page tracking, tracking of all events where users provide contact information, and client-side identify everywhere possible.


Try Segment

Segment makes it easy to set up Dreamdata IO

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.