Integration

Segment makes it easy to set up Facebook Conversions API.

The Facebook Pixel integration lets you measure and optimize the performance of your Facebook Ads.

Facebook Conversions API
Advertising

Send data to Facebook Conversions API

The Facebook Conversions API integration allows you to instantly send any customer data to Facebook Conversions API.

Sources

The Segment-Facebook Conversions API integration can receive data from the following sources:

Website

Analytics.js javascript library

Server

Server-side libraries like Node, Go, PHP, Ruby

Methods

Each method describes a distinct type of information about a customer.
The Facebook Conversions API integration supports the following Segment API methods:

Track

The track API call is how you record any actions your users perform, along with any properties that
 describe the action.

Further research

Still have questions? Here are a few useful resources for you to dig a little deeper.

Documentation

Check out our documentation for detailed help on setting up Facebook Conversions API.

Questions

Questions about this integration? Suggestions?

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