Segment makes it easy to set up Facebook Conversions API.

The Facebook Pixel integration lets you measure and optimize the performance of your Facebook Ads.

Facebook Conversions API

Send data to Facebook Conversions API

The Facebook Conversions API integration allows you to instantly send any customer data to Facebook Conversions API.


The Segment-Facebook Conversions API integration can receive data from the following sources:


Analytics.js javascript library


Server-side libraries like Node, Go, PHP, Ruby


Each method describes a distinct type of information about a customer.
The Facebook Conversions API integration supports the following Segment API methods:


The track API call is how you record any actions your users perform, along with any properties that
 describe the action.

Further research

Still have questions? Here are a few useful resources for you to dig a little deeper.


Check out our documentation for detailed help on setting up Facebook Conversions API.


Questions about this integration? Suggestions?

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