Goal Driven Analytics
FactorsAI
Analyzes customer event data like Pageviews, Signups, OrderPurchased to capture different metrics, trends and funnels.
Creates intuitive and shareable dashboards to be on top of metrics like number of Visitors, Signups by country, onboarding funnels.
Uses advanced analytics to give immediate insights in natural language on how to optimize marketing campaigns, improve conversions and understand user behaviours that drive feature adoption and retention.
Emails intelligent week over week reports describing what’s changed and the factors that led to the change.
Segment makes it easy to set up FactorsAI
How FactorsAI works
To implement FactorsAI you’ll need to map out pageviews, user actions and user traits to be collected, decide which libraries and SDKs you need to collect that data, and install them into your website or product. FactorsAI works by building descriptive models on the ingested data and use them to identify user segments and user behaviors that affect any of your macro or micro goals. FactorsAI is powerful and easy to use once data is flowing. It’s getting the data flowing that takes the most time.
Get more out of FactorsAI with Segment
When you use Segment to send data to FactorsAI, instead of needing to work with FactorsAI APIs and SDKs, your developer only needs to learn Segment’s API. Once Segment is installed, your customer data will also be sent to your other tools like email, chat, push, ad conversions, etc. Using Segment also allows you to easily integrate additional data sources like email, livechat which will send events like Email Delivered, Email Clicked, Live Chat Started etc. These additional events are critical when analyzing user conversions and by using Segment it can be done easily without the need to write custom code.
Segment makes it easy to set up FactorsAI
