Insider

Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

  • Cross-Channel Journey Orchestration: Personalize conversion and retention strategies via 14+ integrated channels on web, mobile web, and mobile app

  • AI-led Product Recommendations: 1:1 product recommendations delivered on online and offline channels – to increase conversions and revenue

  • Dynamic Personalization: Optimize experiences across channels with contextual content, coupon codes, surveys, notifications, and more 

  • Predictive Segmentation: User segmentation with AI that predicts future behavior and CLV based on historical actions, captured intents, preferences, and affinities

Insider

How Insider Works

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and orchestrate individualized experiences to customers. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, Messaging Apps (WhatsApp, Facebook Messenger, RCS), Ads, and more. 

Build unified profiles of your shoppers to understand their past behavior and predicted future
Build unified profiles of your shoppers to understand their past behavior and predicted future
Create cross channel journeys to onboard users, recover carts, upsell, cross-sell and much more
Create cross channel journeys to onboard users, recover carts, upsell, cross-sell and much more
Easily measure and optimize the performance of Insider’s recommendation engine on your store
Easily measure and optimize the performance of Insider’s recommendation engine on your store
Insider

Get more out of Insider with Segment

By sending user events like cart abandonment, purchase, etc. from Segment to Insider, you can trigger cross-channel customer journeys, personalize user experiences based on events like products viewed, added to cart, etc., sync first-party segments, and more. On configuring Insider as a source on Segment, you can collect channel interaction events like email open or SMS click in one place, create custom segments, and forward them to relevant destinations. The bi-directional exchange of real-time user event data helps you build more robust engagement strategies at scale.

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Integrate Insider with Segment

Segment makes it easy to set up Insider.