All Integrations

Marketing automation

Salesforce Marketing Cloud

  • Automates re-engagement and onboarding messages based on custom touchpoints and sales cycles

  • Triggers promotional and transactional messages based on custom mobile or desktop workflows

  • Enables SMS, push, and group messaging, so marketers can deploy fraud alerts and location-based offers based on real-time behavior

  • Identifies social trends and enables marketers to schedule and publish social media posts across accounts

  • Runs lead generation campaigns across Facebook, Instagram, and Mobile Publishers 

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Segment makes it easy to set up Salesforce Marketing Cloud

How Salesforce Marketing Cloud works

Salesforce Marketing Cloud uses customer data to build journeys for visitors and customers, so you can customize the experience your visitors have depending on who they are and what they’ve done on your site. The platform is powerful and flexible, but as such can require a lot of work to get up and running. If you don’t have the necessary expertise, you’ll need to purchase an implementation package from Salesforce, or hire an implementation expert. In all cases there is work that will need to be done by your developers, since getting important data into Salesforce Marketing Cloud requires you to collect the data directly via your application code and then forward it to various SOAP APIs.

Tracks quarterly performance, enabling teams to review closed deals, open deals, and goals
Tracks quarterly performance, enabling teams to review closed deals, open deals, and goals
Creates new opportunities so marketers can review prospect’s stage and value as well as closing date, and new cases
Creates new opportunities so marketers can review prospect’s stage and value as well as closing date, and new cases

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Get more out of Salesforce Marketing Cloud with Segment

When you use Salesforce Marketing Cloud with Segment you don’t need to collect data yourself or hook into SOAP APIs. The customer data you’re already collecting with Segment, who your visitors are and what they’re doing on your site, gets formatted to fit Salesforce Marketing Cloud’s requirements and sent to their receiving endpoint. To enable precisely-mapped forwarding of events, Segment has an event mapping page in your Salesforce Marketing Cloud integration settings. This enables you to manage mappings without changing the underlying code. 

Try Segment

Segment makes it easy to set up Salesforce Marketing Cloud

Getting Started with Segment

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.