"What we have in Segment is a platform for serendipity. We're able to react to many scenarios, innovate quickly, scale resources, and bolster a culture of digital transformation."
Todd Wright
Sr. Technologistdecrease in cost per acquisition
The Value of a Customer Data Platform (CDP)
Delivering personalized experiences and better customer interactions are now scalable with a CDP.
The State of Personalization 2023
From the latest advancements in AI-powered personalization to the rising importance of consumer privacy, we’ll explore the strategies and tactics businesses are using to connect with their customers on a deeper level.
Customer Acquisition Cost (CAC): A guide for 2023
In this guide, we look at what makes a "good" CAC, how to determine an LTV:CAC ratio, and what steps you can take to improve both metrics for long-term success.
Omnichannel Marketing: A Complete Guide for 2023
From updated real-world examples, and the latest statistics, to an emphasis on the future of a cookieless omnichannel approach with personalization, this guide has it all.
Industry-leading Security & Compliance
Our commitment to security and compliance includes a comprehensive suite of certifications and attestations so you can trust that your data stays secure and compliant.
The Value of Data
AI, machine learning, and automation are becoming a requirement to stay competitive. Is your data being utilized to its full potential?
Twilio is the #1 CDP for 2022 market share as determined by 2023 IDC report.
Curated Resources for Financial Services
Explore how to achieve improved ROI, better customer experiences, and improved scalability with a CDP.
The CDP Report 2023
An in-depth look into how customer data is powering our daily lives. By examining nearly 12 trillion API calls from the Twilio Segment platform, this report has the major consumer and business trends observed over the past 12 months.
Digital Advertising in the Cookieless World
This e-book takes an in-depth look at the future of digital advertising, the necessity of first-party data, and the pivotal role of a CDP. Learn how to adapt to the new digital landscaping environment.
How to Improve Customer Retention with a Modern Data Foundation
In this webinar, see how Twilio Segment’s leading Customer Data Platform (CDP) helps create unified customer profiles that power personalized customer journeys – while improving customer retention and driving sustained growth.
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