“We lean heavily on Segment today to identify our consumers and their profile traits, what makes them them, and what kind of journey they are on.”
Christine Li
Director of Marketing TechnologyIn sales driven in 2021 YTD by direct-to-consumer
The Value of a Customer Data Platform (CDP)
Delivering personalized experiences and better patient interactions are now scalable with a CDP.
The State of Personalization 2023
From the latest advancements in AI-powered personalization to the rising importance of consumer privacy, we’ll explore the strategies and tactics businesses are using to connect with their customers on a deeper level.
Digital Advertising in the Cookieless World
This e-book takes an in-depth look at the future of digital advertising, the necessity of first-party data, and the pivotal role of a CDP. Learn how to adapt to the new digital landscaping environment.
Customer Acquisition Cost (CAC): A guide for 2023
In this guide, we look at what makes a "good" CAC, how to determine an LTV:CAC ratio, and what steps you can take to improve both metrics for long-term success.
Industry-leading Security & Compliance
Segment makes it easy to build a robust data foundation in a HIPAA compliant manner, so you can focus on personalized interactions with patients, members and clinicians.
The Value of Data
AI, machine learning, and automation are becoming a requirement to stay competitive. Is your data being utilized to its full potential?
Twilio is the #1 CDP for 2022 market share as determined by 2023 IDC report.
Curated Resources for Health and Life Sciences
Explore how to achieve improved ROI, better patient outcomes, and improved scalability with a CDP.
The CDP Report 2023
An in-depth look into how customer data is powering our daily lives. By examining nearly 12 trillion API calls from the Twilio Segment platform, this report has the major consumer and business trends observed over the past 12 months.
The Future of Healthcare Technology: Improve ROI and patient outcomes with data-first strategies
In this interactive webinar, we explore healthcare trends and tactics including personalization, cost saving, and data utilization featuring experts from Forrester and K Health.
The Personalization Starter Guide
This guide explores the impact of personalization on the customer experience, providing expert insights and practical tips. It emphasizes the importance of personalization and offers techniques and tools that resonates with customers.
Getting started is easy
Start connecting your data with Segment.