7 Ways to Prepare for a Cookieless World

We'll share a copy of this downloadable content and send you updates about Segment’s products as we continue to build the world’s leading CDP. We use your information according to our privacy policy. You can update your preferences at any time.

TS-CNT-ebook--7 Ways to Prepare for a Cookieless World--LP-Exterior-1092x880.png

In this guide, you'll learn...

  • What a cookieless world means for your business

  • How first-party data improves personalization

  • Why data transparency is the cornerstone of consumer trust

Preparing for a cookieless world

Businesses have come to depend on third-party cookies as a primary method to personalize customer experiences. But due to privacy regulations, this will come to an end in 2024.

Companies need to begin preparing for that eventuality, and find new ways to continue personalizing customer experiences. This guide provides seven ways to rethink your personalization strategies while also bringing data collection in-house.