Guide

Cookies, Compliance, and Customer Data: Navigating the Future of Data Privacy

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Between government laws and internet changes, marketers struggle to collect customer data and still maintain user privacy.

The solution is simple. With an investment in first-party data, marketers are able to act off of real-time data collection, remain compliant, and maintain their customer’s trust.

In this guide you'll learn:

  • The difference between first-party and third-party data, and how it affects marketers

  • How to set up first-party data collection, which is essential for remaining compliant

  • The benefits of a CDP, which enable cleaner data collection