Data Tracking Plan Template

We'll share a copy of this downloadable content and send you updates about Segment’s products as we continue to build the world’s leading CDP. We use your information according to our privacy policy. You can update your preferences at any time.


Simply collecting data isn't enough to give your business a competitive edge – that data also needs to be accurate. With a data tracking plan, organizations can create internal alignment on what data is being tracked (and why), and where that data originates from.

This customizable template will help you...

  • Standardize naming conventions to avoid data duplicates or inconsistencies.

  • Understand what data is being tracked, why it's being collected, and its source and destination.

  • Provide a single source of truth for your organization, which is critical for internal alignment and compliance with privacy regulations.