The Personalization Starter Guide

We'll share a copy of this downloadable content and send you updates about Segment’s products as we continue to build the world’s leading CDP. We use your information according to our privacy policy. You can update your preferences at any time.


In this guide, you’ll learn about…

  • How to get started with personalization

  • How to define your strategy 

  • The best tools for personalization 

  • Best practices with real-world examples