Resources

How Segment Uses Segment: Empowering our go-to-market teams with customer data

We'll share a copy of this downloadable content and send you updates about Segment’s products as we continue to build the world’s leading CDP. We use your information according to our privacy policy. You can update your preferences at any time.

ts-content-howsegmentusessegment-lp-exterior-1052x1287_10r20x40r20x2000000028.png

In this guide, you'll learn...

  • How we drive more qualified top of funnel pipeline (e.g. better attribution). 

  • How we improve sales effectiveness and conversion rates (e.g. automated MQL scoring). 

  • How we personalize customer experiences (e.g. personalized onboarding, automatic prioritization of customer support tickets).