The Ultimate Guide to Customer Retention for 2023

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In this guide, you'll learn...

  • Retention metrics to measure

  • First-party data and retention

  • Retention campaigns + templates

In this guide, you’ll learn about…

According to Twilio Segment's latest Growth Report, the majority of businesses (93%) are taking measures to adjust to the current macroeconomic climate and plan for an economic downturn. Among these steps, focusing on customer retention is the most common (43%).