The Fundamentals of Customer Acquisition

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  • How to pick the most effective acquisition channels

  • How to calculate customer acquisition cost and measure your efforts 

  • Best practices from the industry’s most effective growth practitioners and companies


Turn prospects into customers

As customer acquisition becomes more costly, the most successful strategies today involve highly personalized, omnichannel marketing based on high-quality customer data.

With a comprehensive overview of acquisition strategies, channels, and best practices, this guide will help you cut through the noise online to master the art of customer acquisition and turn prospects into customers consistently.

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