eBook

Achieve Modern Patient Engagement with Foundational Data Strategies

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In this guide, you'll learn how healthcare and life sciences organizations achieve modern patient engagement by using a CDP to:

  • Develop a cleaned, consented customer data foundation to support compliance management before sending patient or member information to downstream tools

  • Enrich personalization efforts by centralizing offline and online interactions for a greater understanding of patients and members

  • Increase workforce efficiency and reduce operational costs by standardizing data collection and operationalizing it across cross-functional team

     

Achieving Modern Patient Engagement with Foundational Data Strategies

Patient engagement continues to be a top priority in healthcare to enhance personalization, increase workforce efficiency, reduce costs, and improve health outcomes. Yet historically, healthcare has been limited in their engagement efforts by strict industry regulations around privacy and interoperability.

Achieve Modern Patient Engagement with Foundational Data Strategies explores how healthcare and life sciences organizations build a compliant, cleaned, consented, and extensible data foundation to bring retail-like experiences to healthcare. Also included are instructional walkthroughs and blogs on top use cases across privacy and personalization.

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