ROAS: The Ultimate Guide to Advertising Efficiency


On the tail-end of COVID-19, almost 90% of marketers have adjusted or reduced their advertising budgets. Learn how marketing teams have adapted by using customer data platforms to optimize return on ad spend, improve conversion rates, and boost advertising efficiency. 

This guide will explain:

  • The fundamentals of Return on Ad Spend

  • How a CDP can optimize your ROAS

  • How a CDP can improve your marketing efficiency

  • The ROI marketing teams are seeing from a CDP


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