How to Leverage Innovative Technology for Improved Return on Ad Spend

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On-demand Webinar

How Twilio Uses Segment

See first-hand how Segment’s Growth Marketing Team drives advertising campaign efficiency with Segment’s CDP. We show you how we utilize Segment internally to activate trusted data to build precise ads that cost-effectively improve acquisition and drive conversions.

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IDC MarketScape: Worldwide Customer Data Platforms

See why Twilio was named a leader in IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024-2025.

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How to Improve ROI by Optimizing Ad Spend

Check out how you can optimize ad spend, cost-effectively improve new customer acquisition, and deliver personalized customer experiences using compliant, first-party data to meet your customers whenever and wherever they connect with your brand using Segment CDP.