Consumers today have high expectations - they are becoming accustomed to technology knowing who they are, what they are doing, and how they want to engage.
To meet these high expectations, companies rely on rich data coupled with machine learning to deliver real-time, curated experiences. However, building a successful machine learning initiative requires clean data and the right infrastructure to support complex models.
Download the eBook to learn how companies can use Amazon Personalize and Segment to create accurate, personalized content at scale without building and maintaining complex infrastructure and data pipelines.