Building a Single View of the Customer With Identity Resolution

In this guide, we aim to break down the essential concepts of Identity Resolution for you with best practices, actionable steps to get started, pitfalls to avoid, customer use cases from Fender and Sanofi and more.

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In this guide, you’ll learn about…

  • True definition and best practices for Identity Resolution

  • 4 common pitfalls of Identity Resolution

  • Customer use cases from Sanofi and Fender

  • Segment’s industry leading approach to Identity Resolution

  • A bonus “Getting started guide”