Guide
Identity Resolution: The Solution to Customer Identity in a Cookieless World
Unify every customer touchpoint.
Discover how identity resolution brings your data together—creating a single, trusted view of each customer. With this foundation, you can power hyper-personalized marketing and unlock accurate, actionable insights.
In this guide, you’ll learn:
- The true definition and best practices for identity resolution
- 4 common pitfalls of identity resolution to avoid
- Customer use cases from Sanofi and Fender
- Segment’s industry leading approach to identity resolution
