Identity Resolution: The Solution to Customer Identity in a Cookieless World

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Building a single view of the customer with identity resolution

Identity resolution enables personalized marketing campaigns and more reliable analysis by linking data from various sources.

Identity resolution also allows for more informed business decisions that lead to a better ROI as marketing spend can be optimized based on accurate customer behavior data. And it aids in compliance by tracking and managing customer consent effectively, ensuring adherence to data protection regulations.

In this guide you’ll learn...

  • The true definition and best practices for identity resolution

  • 4 common pitfalls of identity resolution to avoid

  • Customer use cases from Sanofi and Fender

  • Segment’s industry leading approach to identity resolution

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