Guide

Digital Advertising in the Cookieless World

In this guide you’ll learn...

  • What recent privacy initiatives (like phasing out third-party cookies) means for publishers, advertisers, and Ad Tech.

  • How CDPs help businesses collect, consolidate, and activate on their first-party data (while maintaining user privacy).

  • How to leverage first-party data to power highly personalized customer experiences.

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The rules of digital advertising are being rewritten. Both browsers and government regulators have been prioritizing user privacy, which we've seen in recent initiatives like Chrome phasing out of third-party cookies, and Apple’s iOS updates.

To adapt to this new digital advertising landscape, entire strategies need to be reworked. Our new e-book takes an in-depth look at the future of digital advertising, the necessity of first-party data, and the pivotal role of a CDP. 

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