Guide
The rules of digital advertising are being rewritten. Both browsers and government regulators have been prioritizing user privacy, which we've seen in recent initiatives like Chrome phasing out of third-party cookies, and Apple’s iOS updates.
To adapt to this new digital advertising landscape, entire strategies need to be reworked. Our new e-book takes an in-depth look at the future of digital advertising, the necessity of first-party data, and the pivotal role of a CDP.
What recent privacy initiatives (like phasing out third-party cookies) means for publishers, advertisers, and Ad Tech.
How CDPs help businesses collect, consolidate, and activate on their first-party data (while maintaining user privacy).
How to leverage first-party data to power highly personalized customer experiences.