Guide
Digital Advertising in the Cookieless World
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The rules of digital advertising are being rewritten. Both browsers and government regulators have been prioritizing user privacy, which we've seen in recent initiatives like Chrome phasing out of third-party cookies, and Apple’s iOS updates.
To adapt to this new digital advertising landscape, entire strategies need to be reworked. Our new e-book takes an in-depth look at the future of digital advertising, the necessity of first-party data, and the pivotal role of a CDP.