How IBM Scaled Context-Rich Customer Engagement

Watch the full session

Take your strategy to the next level

Simple calendar icon with a red play button on a dark blue background.

How to Activate Data Across your Entire Tech Stack

Optimize ad spend, cost-effectively improve new customer acquisition, and deliver personalized customer experiences using compliant, first-party data to meet your customers whenever and wherever they connect with your brand using Segment CDP.

Scatter plot showing US venture investment cycles by industry clusters and investment impact.

IDC MarketScape: Worldwide Customer Data Platforms

See why Twilio was named a leader in IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024-2025.

Download the excerpt

The State of Customer Data Architecture 2024

In this report, we conclude that CDPs and Data Warehouses aren’t rivals—they’re better together. Based on insights from nearly 500 industry professionals, we provide a comprehensive look at the current state—and future—of customer data architecture.