Guide

The Personalization Starter Kit

Executives rely on CDPs to help every department across the organization make confident decisions quickly and innovate faster with trustworthy data. 

Over 70% of business leaders now agree that AI adoption will fundamentally change their marketing strategies. This bundle offers the latest trends and our favorite strategies to inspire your AI journey.

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TS-CNT-ebook--CDP Playbook Data--LP-Exterior-1092x880.png

The Segment Personalization Starter Kit includes:

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Abstract green lines intersecting with a green logo on the right on a light background.

How the Fortune 500 Are Using AI (And You Can Too)

Discover how Fortune 500 companies like Coca-Cola, Walmart, and Amazon leverage AI to enhance performance and personalization. Learn actionable strategies to adopt AI in your business.

Banner of podcast Good Data, Better Marketing with guest Guneet Singh by Twilio Segment
Banner of podcast Good Data, Better Marketing with guest Guneet Singh by Twilio Segment

Unlocking The Modern Buyer's Journey In The Age Of AI

In this episode of Good Data Better Marketing podcast, Antonia Wade, Global CMO at PwC, discusses how today’s marketer should adapt in the world of AI when it comes to defining their buyer journey.

Man smiling while reading an eBook 6 tactics to enhance your data strategy with AI on his laptop.
Man smiling while reading an eBook 6 tactics to enhance your data strategy with AI on his laptop.

The State of Personalization Report 2024

We surveyed 500+ business leaders across various regions and industries to bring you the latest personalization trends and predictions you need to stay ahead of the curve.