Guide

The Personalization Starter Kit

Executives rely on CDPs to help every department across the organization make confident decisions quickly and innovate faster with trustworthy data. 

Over 70% of business leaders now agree that AI adoption will fundamentally change their marketing strategies. This bundle offers the latest trends and our favorite strategies to inspire your AI journey.

Three overlapping book covers about AI and personalization for businesses.

The Segment Personalization Starter Kit includes:

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How the Fortune 500 Are Using AI (And You Can Too)

Discover how Fortune 500 companies like Coca-Cola, Walmart, and Amazon leverage AI to enhance performance and personalization. Learn actionable strategies to adopt AI in your business.

Antonia Wade discussing data and marketing in a Twilio Segment podcast

Unlocking The Modern Buyer's Journey In The Age Of AI

In this episode of Good Data Better Marketing podcast, Antonia Wade, Global CMO at PwC, discusses how today’s marketer should adapt in the world of AI when it comes to defining their buyer journey.

Twilio Segment 2024 Personalization report cover featuring graphics and text on a dark background.

The State of Personalization Report 2024

We surveyed 500+ business leaders across various regions and industries to bring you the latest personalization trends and predictions you need to stay ahead of the curve.