Is Precise Personalisation Killing Creativity?

Whitepaper images

While everyone looks for the sweet spot between personalisation and privacy, a.k.a. targeted ads that are cool vs. creepy, comes another important question:

Can precise personalisation and creativity live together, happily ever after? Well, the answer’s right here in this whitepaper! In it, we’ll give you a quick history lesson on data and personalisation, before we shed light on how data (even if first-party and minimal) can make for nice and personalised customer experiences.

Work the data you own. See the light. Here’s to personalisation done right.

This whitepaper explains...

  • How personalisation drives results

  • How to target customers with relevant content without compromising privacy

  • Creativity builds brand love

  • Personalisation and creativity can coexist and drive better customer experiences


Company logos