Reimagine Customer Engagement with IDC

Twilio named a Leader in the 2024 IDC MarketScape: Worldwide Customer Data Platforms on B2C Users

Read the report to learn:

  • Why CDPs are critical for B2C organizations to understand, assist, and interact with their customers across all touch points
  • How CDPs eliminate customer data silos and drive growth  through real-time engagements
  • How CDPs activate high-quality customer data and deliver contextual experiences when combined with predictive AI and generative AI
  • Why Twilio was named a Leader CDP for the B2C segment

“Unified customer data is essential for B2C organizations to understand, assist, and interact with their customers across all touch points. CDPs activate high-quality customer data and, when combined with predictive AI and generative AI, deliver personalized and contextual experiences across marketing, customer service, sales, and other functions.” 

Smiling man in dark suit and light pink shirt standing against a blurred background.
Tapan Patel Research Director, Customer Data Platform, Intelligence and Analytics at IDC