Reimagine Customer Engagement with IDC

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Twilio named a Leader in the 2024 IDC MarketScape: Worldwide Customer Data Platforms on B2C Users

Read the report to learn:

Why CDPs are critical for B2C organizations to understand, assist, and interact with their customers across all touch points
How CDPs eliminate customer data silos and drive growth through real-time engagements
How CDPs activate high-quality customer data and deliver contextual experiences when combined with predictive AI and generative AI
Why Twilio was named a Leader CDP for the B2C segment

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“Unified customer data is essential for B2C organizations to understand, assist, and interact with their customers across all touch points. CDPs activate high-quality customer data and, when combined with predictive AI and generative AI, deliver personalized and contextual experiences across marketing, customer service, sales, and other functions.”

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Tapan Patel Research Director, Customer Data Platform, Intelligence and Analytics at IDC

Take your customer data strategy to the next level

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The Customer Data Platform Report 2025

Take a deep dive into how businesses like yours are leveraging their CDPs to drive better engagement, smarter personalization, and more efficient data strategies.

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CDP Live: Building a Customer-Centric Future

Check out our virtual event, where we sat down with industry leaders from Pura, Apply Digital, and HubSpot to explore how to drive measurable growth by building meaningful customer experiences.

2025 Customer Engagement Trends

Check out our top five customer engagement trends we saw last year with input from companies like Allergan, Deloitte Digital, and Arduino.