Increase Your Return on Ad Spend

Automatically create audiences based on real-time interactions

Get the most bang for your buck with highly targeted ads that increase your ad revenue without increasing your budget.

Segment’s CDP allows you to build precise audiences based on real-time data so you always reach the right people with the right message at the best time.

Watch Segment In Action

Trusted by leading brands

“Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop.”

Christian Rocha Castillo Deputy Director Ecommerce/Digital Media, Domino’s Pizza
65%
decreased cost per acquisition
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Putting the AI in Person(AI)lization

Take your customer data strategy to the next level.

The Future of AdTech

From generative AI chatbots to more privacy-conscious tactics, we take a look at the most influential trends shaping the future of AdTech.

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Customer Acquisition Cost (CAC) Guide

In this guide, we look at what makes a "good" CAC, how to determine an LTV:CAC ratio, and what steps you can take to improve both metrics for long-term success.

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How Segment Uses Segment: Optimizing Your Ad Spend

See first-hand how Segment's Growth Marketing Team utilizes Segment to activate trusted data to build precise ads that cost-effectively improve acquisition and drive conversions.

Watch on-demand

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