How Segment Uses Segment: Empowering our go-to-market teams with customer data


In this guide, you'll learn...

  • How we drive more qualified top of funnel pipeline (e.g. better attribution). 

  • How we improve sales effectiveness and conversion rates (e.g. automated MQL scoring). 

  • How we personalize customer experiences (e.g. personalized onboarding, automatic prioritization of customer support tickets). 


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