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How Segment Uses Segment: Empowering our go-to-market teams with customer data

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In this guide, you'll learn...

How we drive more qualified top of funnel pipeline (e.g. better attribution).
How we improve sales effectiveness and conversion rates (e.g. automated MQL scoring).
How we personalize customer experiences (e.g. personalized onboarding, automatic prioritization of customer support tickets).

Download the guide