The Ultimate Guide to Customer Retention for 2023

According to Twilio Segment's latest Growth Report, the majority of businesses (93%) are taking measures to adjust to the current macroeconomic climate and plan for an economic downturn. Among these steps, focusing on customer retention is the most common (43%). In this guide, we share how to avoid the rising cost of customer acquisition by focusing on retention, strategies to increase customer engagement, and real-life examples showing ROI.

We'll share a copy of this downloadable content and send you updates about Segment’s products as we continue to build the world’s leading CDP. We use your information according to our privacy policy. You can update your preferences at any time.


In this guide, you’ll learn about…

  • Trends impacting customer retention

  • Retention metrics to measure

  • First-party data and retention

  • Retention campaigns + templates