Guide

The Ultimate Guide to Customer Retention for 2023

According to Twilio Segment's latest Growth Report, the majority of businesses (93%) are taking measures to adjust to the current macroeconomic climate and plan for an economic downturn. Among these steps, focusing on customer retention is the most common (43%). In this guide, we share how to avoid the rising cost of customer acquisition by focusing on retention, strategies to increase customer engagement, and real-life examples showing ROI.

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In this guide, you’ll learn about…

  • Trends impacting customer retention

  • Retention metrics to measure

  • First-party data and retention

  • Retention campaigns + templates

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