The Ultimate Guide to Customer Retention for 2024

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In this guide, you'll learn...

  • What customer retention means for business stability

  • Retention goes hand-in-hand with acquisition to reduce costs

  • Five retention campaigns and templates you can use to get started


Customer retention has never been more important.

With a slowing economy and escalating customer acquisition costs, companies are focused on retaining their existing customers.

As budgets are scaled back, teams are being asked to do more with the tools they already have. Zeroing in on customer retention and doubling down on their existing software, such as a CDP, will enable companies to achieve business objectives with fewer resources and less ad spend.

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