RESOURCES

The Ultimate Guide to Multi-Touch Attribution

Please provide your company email address.

Please enter a valid email address.

Please provide an individual corporate email address.

Please provide your job title.

We'll share a copy of this downloadable content and send you updates about Segment’s products as we continue to build the world’s leading CDP. We use your information according to our privacy policy. You can update your preferences at any time.

Thank you for subscribing!

We are really sorry. There was an error processing your submission. Try reloading your browser, and submitting again.

In this guide you’ll learn:

The different models for multi-touch attribution (linear, U-shape, W-shape, time decay, custom)

How to collect, combine, and visualize data to implement multi-touch attribution.

The tools and technology you'll need in your tech stack.

Download the guide