The Buy-In Blueprint: Unlocking Support for New Technology

TS CNT ebook [The Buy-In Blueprint: Unlocking Support for New Technology]-LP-Exterior-1092x880 - 1

7 steps for unlocking cross-functional decision making including:

  • How to establish an ongoing working relationship between teams

  • Defining your desired outcome of the project

  • Identifying key stakeholders early on

  • Determining your budget

  • And more!


In this guide, you’ll learn…

Our step-by-step roadmap for achieving alignment and cross-functional collaboration for marketers and engineers in order to launch new software that supports both teams' needs.

As marketing and engineering teams converge around this project, this guide offers valuable insights and actionable strategies to ensure mutual value and early adoption.

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