CDP Buyer’s Guide

Get up to speed quickly to make the most of your customer’s data

As you collect customer data from multiple touch points (website, mobile app, ad platforms, CRM, etc.) it becomes harder and harder manage.

It takes nontrivial engineering effort to integrate new tools and route data to the right endpoints. On top of that, data ends up in silos and is not easily accessible across teams.

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Activate Your Customer Data

This is where a Customer Data Platform (CDP) can help. CDPs enable you to collect, unify, segment, and activate your customer data to make everything that relies on that data more efficient.

Inside you'll find

  • Just what a CDP is and how they can help.
  • How to tell when it’s the right time to invest in a CDP.
  • Which CDP features are nice-to-haves and which are critical.
  • How to evaluate vendors and select the right CDP for your needs.